Helping Leaders and GTM Teams

Executive consultant inspiring growth through a unique blend of motivation, strategy, and just the right dose of humor—helping you get 1% better
every day.

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About me

What do you get when a TED Talk, stand-up comedy, and a motivational seminar walk into a room? Me—your go-to executive consultant with a passion for helping people learn something new and grow 1% better every day. I believe in the power of small wins, fueled by purpose, progress, and just the right amount of laughter.

My mission is simple: to inspire daily, make excellence contagious, and champion growth with energy, authenticity, and a mindset that celebrates every milestone—no matter how small.

30+

Years in sales

$500M

in revenue growth

250%+

Sales growth achieved

Worked with top companies

Malaysia Business Trip with a little fun

Dubai Workshop

Malaysia workshop

San Francisco Keynote

My Podcasts

The 1% Edge is a podcast for go-to-market leaders seeking real-world strategies to drive sustainable B2B growth. Each episode features top executives and experts sharing authentic stories, proven tactics, and insights on sales excellence, customer acquisition, and personal development. From SaaS to healthcare, we explore industry-specific challenges and solutions that fuel incremental improvement—learning something and becoming 1% better every day.
‍
Tune in for actionable insights across the entire Go-To-Market cycle, from strategy to building a high-performance culture, all designed to keep you sharp, strategic, and ahead of the competition.

Sales Skills

August 6, 2025

How can I help

Our team helps businesses accelerate growth and maximize performance by providing strategic executive coaching, customized sales training, and high-impact consulting solutions. We empower leaders and teams to overcome barriers, optimize their processes, and achieve measurable results through clear, actionable strategies.

Our engaging approach and deep industry expertise enable organizations to scale effectively, build thriving cultures, and reach their highest potential.

Executive Coaching

Empowering leaders to unlock their full potential and drive lasting impact.

Value-based GTM training

Elevating GTM performance through a value-first engagement approach.

Sales Methodology

A proven sales methodology that connects value to buyer priorities, driving results with purpose.

Board Advisory Services

Strategic board advisory that drives growth, governance, and executive alignment.

“This was the most beneficial sales training and development I have experienced in my career. The content and delivery were highly engaging and easily understood. Our trainer was clearly invested as he researched and understood our company culture, products, and challenges, which fostered relatable, real-world examples. The system itself is incredibly robust while also being easily executed. I am grateful to have a strong, measurable, and EASILY executed sales approach/methodology I am comfortable and excited to implement.”

Melody King

Client Account Manager, Strategic Enterprise | Alaska Communications

“This was the most effective sales training I have had in my sales career because it is simple and direct enough to start applying immediately, and I can see the correlation to real results. I also appreciate that this technique removes the guesswork around qualifying a prospect or opportunity, which can help us save time and better predict our numbers. Carlos was very engaging and credible. Good stuff!!”

Marissa Utrup

Client Account Manager III - Enterprise | Alaska Communications

“Value Selling has completely changed the way I work. It has given me a human, natural way to present solutions without feeling like I’m pushing anything. I didn’t have to ‘sell’—I simply presented the reality, introduced Pathways as a solution, shared the pricing, and they bought. Since training, I’ve upsold $113K in ARR, secured $27K in one-time upsells, and extended contract terms beyond their original agreement length. More importantly, I’ve been able to support my colleagues in identifying and addressing risks in their accounts. A Sr. Lead on our team even sent my manager a Slack saying, ‘Sarah is incredible. She needs to teach a MasterClass on this stuff—Value Selling, engagement, thought partnership, etc.—she crushes it all!’ You’ve changed how I approach my work, and while I still don’t go hunting for sales, I now find opportunities that genuinely make sense far more often.”

Sarah Neale

Strategic Client Success Manager | Modern Health

“In a world where sales processes are often overly complicated and/or full of euphemisms and jargon, Carlos brings clarity and authenticity to the table. His experience across myriad products, industries, and challenges allows him to quickly pinpoint the operative issue and align it to a simple sales principle. His realistic approach to how people behave in sales organizations cuts through the noise and provides you with actionable next steps to improve performance. Carlos loves the challenge when you say, “Here is what I’m trying to solve”. He quickly determines the root cause of the issue and provides a solution that is both practical and effective. I knew I was getting honest, direct feedback and advice on improving our sales performance…which is very rare.”

Timothy Hanrahan

Formerly WalkMe

“Carlos was instrumental in introducing Value Selling into our sales process—a methodology we still use today. His work gave our team a structured, strategic approach to selling that’s been critical in navigating today’s highly competitive landscape. Beyond that foundational work, Carlos has consistently delivered high-impact training sessions tailored to the evolving needs of our team. Whether it’s prospecting and pipeline building, negotiation skills, or mutual planning, Carlos always takes the time upfront to truly understand our goals and challenges. As a result, every session feels relevant, actionable, and spot-on. He’s a fantastic partner—approachable, collaborative, and incredibly easy to work with. Our teams always enjoy the sessions, and as a sales leader, I value how Carlos combines depth of expertise with a down-to-earth, practical delivery style. Great guy, great impact on our teams, and I highly recommend him to any sales organization looking to level up.”

Ryan Beebe

SVP of Global Sales | JW Player

"Across our sales careers and beyond, Carlos Noche has been more than just a coworker and professional partner; he's a cherished personal friend. Our successful collaborations as Value Selling partners have spanned multiple companies, a testament to his insightful expertise, skills training, strategies and unique collaborative spirit. Personally and professionally, Carlos has consistently served as a trusted advisor, offering invaluable guidance and support that has significantly shaped my personal growth and achievements."

Bob Kruzner

Senior Sales Enablement Manager

"Carlos was an excellent partner for Onbe during a phase of product and vertical expansion where we could benefit from refining our ICP and value proposition to suit the larger and more capable company that we had become. By engaging in deep discovery of our clients, people, and product, he was able to help us refine and codify how we present ourselves to the market through his ValueSelling framework. The additional value that this brought to the organization, beyond increasing win rates, was the tactical training that benefitted junior sellers, seasoned sellers, marketers, and everyone in-between. Making the entire team incrementally more skilled is a benefit that will endure, creating stronger and more loyal performers."

George Eliopoulos

CRO – Onbe

“I have been fortunate to partner with Carlos at several different companies, specifically to roll out Value Selling and to transform my sales organizations to elevate team performance. The best testimonial I can provide about Carlos is that I keep coming back to him for guidance, leadership, and strategic thinking to help me solve my biggest challenges as a sales and business leader. In short, Carlos brings me and my team tremendous value each time I engage with him, and I will continue to partner with him as a result.”

Dale Knipp

Senior Vice President, Business

“I had the pleasure of working with Carlos during my time as Director of Sales Enablement at Cognite, where he led a ValueSelling training initiative for our global sales team. Carlos quickly demonstrated a deep understanding of our business needs and delivered training that was both strategic and highly practical. He’s a sharp business mind, a fantastic communicator, and one of the best relationship builders I’ve worked with. Our team came away with real, actionable value.”

Bryan Huber

Director of Sales Enablement

“Carlos’ Value Selling sales training was amazing. Identifying customer value quickly enables me to classify leads and determine the key stakeholders required to close deals. In complex sales, buy-ins from multiple stakeholders are crucial. Carlos's framework helps my team identify and strategically engage these stakeholders. The value of his customer-centric philosophy comes through in the experience and energy he brings to the training. I highly recommend it!”

James C Kinsey

PhD - Chief Executive Officer | Humatics Corporation

“At my former company, we brought in Carlos Nouche to shift our sales strategy from product-led to value-based selling amid major change and multiple acquisitions. Sales teams, both legacy and new, had to move from selling a familiar platform to a full suite of solutions, as we shifted focus from product leaders to C-level buyers and expanded into the enterprise broadcaster market. Over the year-long engagement, I worked closely with Carlos as he assessed our sales processes and introduced focused changes that minimized disruption while driving adoption. We redefined our sales methodology, forecasting, and stages to align with our new go-to-market strategy. Carlos also led high-impact enablement efforts, utilizing role-plays, reporting improvements, and success stories to embed the new approach company-wide. His leadership facilitated a smooth and energizing transformation, ultimately elevating our sales performance and customer value.”

Monica Verma

Director, Global Sales and Professional Services Operations

I share useful tips in my LinkedIn posts every week.

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Let’s Talk – How Can I Help You?

Let’s have a conversation about how I can help your organization become 1% better every day

Lets Talk

Helping Leaders and GTM Teams

About me

30+

$500M

250%+

My Podcasts

The Psychology of Motivation and Decision-Making | with Dr. Mary Odafe

How to Enhance your Brand Awareness | with Judy Shapiro

Surviving in the Start-Up World | with Dustin Cosgrove

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How can I help

Executive Coaching

Value-based GTM training

Sales Methodology

Board Advisory Services

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I share useful tips in my LinkedIn posts every week.

Let’s Talk – How Can I Help You?